FIFA World Cup 2026 is predicted to drive $10.5 billion surge in ad spend
The World Cup still drives huge audiences, but weaker linear reach Attention is shifting to the conversation around games Late ...
Tag: WARC
WARC is part of Ascential: the path-to-purchase company that combines intelligence, data and insights to drive growth in the digital economy. It delivers anintegrated set of business-critical products in the key areas of product design, marketing and sales.
For over 30 years WARC has been powering the marketing segment by providing rigorous and unbiased evidence, expertise and guidance to make marketers more effective.
WARC services include 18,000+ case studies, 90,000+ best practice guides, research papers, special reports and advertising trend data, webinars, awards, events and advisory services; has 1,200+ client companies, 21,500+ active users in 100+ countries; collaborates with 50+ industry partners; has offices in the UK, US, China and
Singapore.
WARC Rankings 2026: Effective 100 revealed – the most awarded campaigns and companies for effectiveness
Ranked #1: Campaign: How a Soap Brand Created a Global Self-Esteem Movement for Dove by Ogilvy London / Mindshare New ...
Netflix is set to take nearly 10% of global CTV ad spend next year
Netflix ad revenue forecast to double to $3bn in 2026 and reach $8bn by 2030 The streamer’s global reach is ...
Global ad market prospects upgraded to 8.9% (US$1.19trn) but growth concentrated in Big Tech platforms
Alphabet, Amazon and Meta take a combined market share of 56.1% excluding China this year – equivalent to $556.6bn – rising ...
Global Ad Market Prospects Upgraded Following Social Media Windfall
Growth forecasts for advertising spend have been upgraded this year (+1.2pp to +7.4%) to $1.17trn – the first uprating in ...
New WARC and TikTok research: How social and video are changing earch Advertising, which claims 22% of media budgets?
The search landscape is evolving beyond traditional search engines to social and video platforms, and is outpacing AI search. According ...
The Future of Programmatic 2025: new research by WARC explores major trends in programmatic advertising
WARC’s The Future of Programmatic 2025 report, released today, highlights emerging trends in programmatic. Based on insights from both WARC ...
First judges named for The WARC Awards Middle East & Africa 2025
WARC, the global authority on marketing effectiveness, has today revealed the first judges for the WARC Awards for Middle East ...
Baby Boomers’ shift to digital content accelerates but brands are failing to keep up
Over-55s globally will spend more than half (54.4%) of their media time online Digital extensions of offline content channels see ...
Spotify global advertising revenue forecast to reach $2.1bn in 2024 as the platform focuses on winning a share of video ad budgets
Spotify’s global ad revenue will top the $2bn threshold for the first time in 2024, up 13% year-on year, with ...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.