Global ad market prospects upgraded to 8.9% (US$1.19trn) but growth concentrated in Big Tech platforms
Alphabet, Amazon and Meta take a combined market share of 56.1% excluding China this year – equivalent to $556.6bn – rising ...
Tag: WARC Global Ad Trends
WARC Global Ad Trends: Gen Z spend two-thirds of media time online, but less on social platforms
New WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7%) of total ...
‘IRL’ Ad Investment Worldwide will Reach $44.4bn in 2022, Still 1.6% down on Pre-COVID Levels
A new WARC analysis comparing global ad spend with the latest citizens mobility data reveals that the recovery of investment ...
Advertiser Spend on TV and Social Media is Twice as High as Daily Consumption
Social media spend would need to reduce by $94.3bn in order to mirror global consumption levels next year, while the ...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.