Global ad spend to rise 8.3% this year but growth will slow significantly in 2023
Global advertising spend is on course to rise by 8.3% – or $67.3bn – to $880.9bn this year, finds WARC, lifted ...
Global advertising spend is on course to rise by 8.3% – or $67.3bn – to $880.9bn this year, finds WARC, lifted ...
Ad trade is on course to reach a value of $1trn by 2025, with three companies – Meta, Alphabet and ...
The latest Advertising Association/WARC Expenditure Report has downgraded its 2021 forecast to a return-to-growth of 14.4%, lower than the figure ...
Mobile budgets are being impacted by the COVID-19 outbreak, but mobile remains the fastest growing channel, with nearly all marketing ...
Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50% mark for the first time, ...
Advertising expenditure by automotive brands will grow by 0.8% in 2019, down from 1.5% in 2018, according to Zenith’s inaugural Automotive ...
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