Ramadan 2021: Adapting to the new reality!

There is no doubt that the Corona pandemic that swept the world at the beginning of the previous year 2020, has largely affected the market in many sectors due to the changes in the consumers actions, besides the changes of their priorities with the closure decisions whether total or partial in most countries, as well as applying social distancing (Keep safe distance) due to the outbreak of the virus and the increasing number of Coronavirus cases across the world.

With the sharp breaks in consumer needs and priorities, demands for some kinds of products and services in various sectors witnessed a huge increase, while declined sharply in other sectors. Online shopping has reached a great increase during the Corona pandemic due to applying social distancing.

The diagram herein shows how the various sectors were affected by the epidemic at the beginning of the outbreak in March 2020, compared to the same period in 2019. This occurred in five main markets which are England, German, France, Spain, and Italy.

By considering the sectors which witnessed a great growth or suffered losses during the mentioned period until the end of 2020 due to the sudden changes in the priorities and needs of the consumers, we find 2021 represents a major challenge for Marketing & Communication officers in these sectors, whether to recover from the pandemic effects during the last year, to survive, to make use of or to create opportunities.

As the first issue of Chief Marketing Officers (CMOs) coincides with Ramadan season, we decided to highlight on the most important opportunities and challenges which facing marketers and brand managers whether during Ramadan or all over the year as a whole amid the continuance of Corona pandemic.

In our first issue, we provide a number of subjects and interviews made with the market leaders in a range of various economic sectors as well as advertising and communication agencies in order to enable the decision makers to develop effective marketing strategies at a time when all (brands and consumers) have no choice but to adapt to the new reality.

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