Petal Ads and ENOC – Yes Rewards Unveil their Partnership with an MOU signing at Petal Ads Stand at the ATM 2024

Dubai, UAE, May 22, 2024 – Petal Ads, Huawei’s leading mobile advertising platform, and ENOC Group have proudly announced a groundbreaking partnership at the Petal Ads’ stand during the Arabian Travel Market (ATM) event.

Representatives from both Huawei and ENOC gathered on May 8 at the Petal Ads’ stand to unveil this exciting collaboration, aimed at driving innovation together and revolutionizing user experiences and enhancing digital solutions in the Middle East and Africa region.

His Excellency Saif Humaid Al Falasi, Group CEO, ENOC expressed his enthusiasm for this partnership, saying:  “At ENOC, we always strive to adopt the latest, most innovative solutions that ensure convenience and comfort to our customers. We value and believe in the power of collaboration. Our initiative with Huawei signifies a solid alliance focused on mutual growth and innovation. We will leverage our respective strengths to deliver cutting-edge solutions to our customers.”

Peak Yin, UAE Country Manager of Huawei Consumer Business Group, commented: ” Teaming up with ENOC marks a pivotal achievement for Petal Ads. This partnership provides us with a prime opportunity to demonstrate the capabilities of our mobile advertising platform on a worldwide level. With certainty, through our collaborative efforts, we can execute precise and impactful marketing campaigns that strike a chord with the diverse customer base of ENOC, yielding substantial outcomes.”

This partnership encompasses several key initiatives, Huawei and ENOC – Yes Rewards will integrate ENOC’s Point of Interest (POI) data into Huawei’s Petal Maps, thereby enriching the user experience for millions across the region.

Both companies will collaborate on joint marketing initiatives in the MEA region, showcasing innovative solutions and further solidifying their commitment to driving innovation in the industry and delivering excellence in every aspect of this partnership. Together, they will explore new opportunities, push boundaries, and create value for customers and stakeholders alike.