OMD wins Beko’s media mandate for MENA

Following a competitive pitch, global home and small appliance brand Beko has consolidated its regional media account with OMD. The account was previously split between two networks, with OMD managing the brand’s activities in Egypt and Jordan.

The appointment will see the agency cover 17 markets in the region for Beko’s full portfolio of products and initiatives across all media.

“As a brand that has grown into a global giant and market leader, Beko understands synergies and economies of scale very well. We also speak the same language when it comes to technology, data and performance. The work we’ve done together to date was always going to be a stepping stone to bigger achievements,” says Saleh Ghazal, GM at OMD UAE, in a statement. “We couldn’t be happier to extend our relationship to new markets and work together to deliver real and impactful business results across all markets.”