Gorenje Awarded ‘Consumer-Friendly Brand’ Label by Dubai’s Department of Economic Development (DED)

Gorenje, a leading European manufacturer of high-quality home appliances and consumer electronics, has been awarded by the Dubai Economic Department (DED) with a ‘consumer-friendly brand’ label.

With a history spanning more than 60 years, Gorenje has established itself as one of the most socially responsible brands from Europe with several innovations and quality awards to its name. Gorenje is committed to manufacturing high-quality domestic appliances that are environment-friendly, while maintaining its reputation for luxurious and durable consumer products.

“As Gorenje constantly strives to stay at the forefront of customer excellence while adding value, we are pleased to have been acknowledged by the Department of Economic Development (DED) and to have received this award, which is a testament to our efforts to stay consumer-centric,” said Mr Jason Ou, Managing Director of Gorenje Gulf – part of Hisense Middle East and North Africa. “This award helps brands ensure top-notch service and consumer-friendliness, while enabling them to intensify their competitiveness and strengthen their relationship with consumers.”

Launched by the Commercial Compliance & Consumer Protection (CCCP) sector in Dubai Economy in 2019, the award aims to continuously enhance consumer protection in the private sector and improve customer experience across retailing and services in Dubai.  Under this standardisation, businesses are part of an integrated system that seeks to elevate customer experience and service through periodic assessment. Brands must maintain a service channel that incorporates a consumer-friendly approach at each touchpoint of the customer journey – including service provision and marketing – in a bid to enhance customers’ experiences with the brand.

Since 2018, Gorenje has been a part of Hisense, one of the world’s leading electronics and white goods manufacturers, headquartered in China. Hisense was awarded the same prestigious, consumer-friendly business certificate in 2019.

Gorenje aims to continue to increase its distribution and service networks as well as create compelling value for its consumers. With efforts by its technical team and insights from its Gulf office, Gorenje has been able to engineer products to match local needs, thereby increasing brand acceptance in the Middle East region.

Committed to delivering an enhanced customer experience that exceeds expectations with every product and delivering comprehensive and satisfying experiences to the end users, Gorenje continues to ensure best-in-class service is available for its customers along with cutting-edge technology, superior performance, elegant and sophisticated design, and enduring reliability, while bringing smart technologies to everybody’s life and making life simplified. Gorenje endeavors to keep on pursuing various technological innovations to bring and enhance new and unique experiences to its UAE consumers.