Surveys
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to the surveys related to the industry.
New WARC and TikTok research: How social and video are changing earch Advertising, which claims 22% of media budgets?
The search landscape is evolving beyond traditional search engines to social and video platforms, and is outpacing AI search. According...
How Messaging Can Personalise Complex Customer Journeys and Drive Brand Growth?
Companies risk losing $3.1 trillion or 6.7% of their total revenues in consumer spend each year because of sub-standard customer...
Reading habits study of more than 3,800 students in Egypt shows big increase from last year in reading levels
7% year-on- year increase in the number of pupils participating Major international study also revealed the most popular authors among...
Egypt and the Big 5 Dominate Hotel Development in Africa
When it comes to hotel development across Africa in 2024, just five words tell the story, “Egypt and the Big...
ASICS Study Reveals Over 50% of Women Become Less Active or Stop Exercising Completely as They Grow Older
The more women move, the better they feel. Women who exercise regularly reported feeling 52% happier, 50% more energised, 48%...
Visa study : More than 70% of UAE retailers see increase in revenue and customer traffic since accepting digital payments
Visa’s Value of Acceptance study also reveals 68% of digital payment accepting UAE merchants surveyed say accepting cards and mobile...
New Research From Deliverect Shows The Impact Of Digitization On Discovery And Loyalty In The Kingdom Of Saudi Arabia’s Restaurant Industry
5,000 consumers around the world including the Kingdom of Saudi Arabia (KSA) were surveyed to understand how restaurants can drive...
Emotainment is the new storytelling: New study shows the impact of emotional resonance on consumer behavior
TikTok’s short-form video content captures users' hearts and minds, holding active attention with 1.6x more time spent on each video (UGC...
Seven in Ten Consumers Are Willing to Make Changes to Tackle Environmental Issues
Independent research shows lack of information and high prices are the main barriers for consumers to make more sustainable purchases...
Study Finds ChatGPT Beats Google In Blind Test For Search Queries
A study by ClickPop, a digital marketing consultancy in the UK, found that two-thirds (65.3%) of people selected the websites...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.