Advertising
Chief Marketing Officers Magazine (CMOs) is a specialized publication in Marketing & communication industry and this category is dedicated to news and reports for advertising industry.
New Google Ad Formats Showing Promise
Google’s new ad formats introduced in 2018 are seeing some impressive results, making it a promising opportunity to more profitability...
The Four A’s of Advertising in 2019
ROI Revolution; the US based digital marketing agency defined the four A’s of Advertising in 2019 within its 2019 US...
Groupe PSA appoints Science & Sunshine as creative agency for Peugeot Middle East
French automotive manufacturer, Groupe PSA, has selected independent creative shop, Science & Sunshine, to handle creative for Peugeot in the...
Entourage expands to Saudi Arabia
After a series of new business acquisitions and a successful 2018, entourage is expanding into KSA.
M&C Saatchi wins Pizza Hut GCC’s creative account
Pizza Hut META has appointed M&C Saatchi as its new creative agency of record. The account covers the planning, creation...
Publicis Media merges Spark Foundry and Blue 449
Publicis Media is merging its Spark Foundry and Blue 449 media networks, bringing both under the leadership of Spark’s global brand president Chris Boothe.
Auto Ad Spend Slows As International Trade Tensions Rise
Advertising expenditure by automotive brands will grow by 0.8% in 2019, down from 1.5% in 2018, according to Zenith’s inaugural Automotive...
OMD wins Beko’s media mandate for MENA
Following a competitive pitch, global home and small appliance brand Beko has consolidated its regional media account with OMD
TBWA expands to Egypt through partnership with AB Group
TBWA\RAAD has announced a joint venture with AB Group to establish its presence in Egypt and expand in the wider...
OMD Egypt wins McDonald’s digital and social account
Following a four-way competitive pitch, McDonald’s Egypt has decided to award its digital and social media account to OMD Egypt...
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.