AXA Egypt Awarded ‘Most Innovative Marketing Campaign’ for 2021

Having been recognized by The Global Economics to be a firm that adopted the ‘Most Innovative Marketing Campaign’ and the ‘Fastest Growing Insurance Company’ in Egypt for 2021, AXA Egypt will be receiving both awards next Thursday.

The 6-week Protection Campaign by AXA Egypt dubbed ‘Insure & Feel Secure’ was unveiled in March 2021. The campaign recognized AXA Egypt as a comprehensive and one-stop destination for all insurance needs of Egyptian consumers.

The Protection Campaign encompassed a straightforward yet creative concept, which was pretty familiar to Egyptian society. The firm strived to protect the best interests of the consumers, based on the rational Egyptian ideologies, wherein a protective mindset is on an auto-pilot mode. A 360-degree execution marketing plan that influences consumers at all conceivable points of contact is established by AXA Egypt by leveraging versatile media like digital, television, on-ground activation, and advertorials, to furnish audience behaviour on diverse portals by complementing the advertising campaign with a promotion.

The Protection Campaign coupled with AXA Egypt’s marketing strategy delivered 147% achievement in Awareness KPIs through Facebook impressions and 113% achievement in Consideration KPIs through Facebook advertisement traffic. The Protection Campaign, along with the marketing strategy that was deployed, also facilitated an extended lead generation for the firm. Enhanced and robust brand visibility was established, wherein AXA Egypt has shifted from the 4th to the 2nd ranking in the Top of Mind (TOM) awareness and total awareness owing to the consistent marketing strategy over the years, according to the Brand Tracking fabricated and monitored by Nielsen Holdings.

With strong market strategies of growth and innovations, AXA Egypt vaunts a strong portfolio across the years with gross revenues of EGP 4.3 billion (USD 0.27 billion) as of December 2020. AXA Egypt possesses a total of 10% of the insurance market share. Additionally, it has been the top employing entity in Africa for 3 consecutive years.