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Home In-Depth Surveys

30% of a Twitter poll think the property sector will capitalise on NFTs

Ali Sajwani is confident the real estate industry is ideally placed to combine digital and physical assets, as more than 4,000 of his followers share their views

CMOs by CMOs
5 years ago
in In-Depth, Surveys
Reading Time: 3 mins read
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Ali Sajwani

Ali Sajwani

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Real estate is most likely to be the first sector to widely adopt non-fungible tokens (NFTs) for real-world applications. That is the opinion of respondents to an online survey conducted by Ali Sajwani, General Manager – Operations at UAE-headquartered DAMAC Properties.

The three-day poll, which garnered 4,225 responses from both Arabic and English-speaking Twitter users, saw almost a third of its participants (30%) tout the property sector as the most likely to capitalise on the potential physical applications of NFTs.

Sports and entertainment ranked second (26%), while the automotive and luxury goods industries placed third and fourth, securing 22% and 21% of the vote, respectively.

Commenting on the results of the poll, Sajwani said: “While I don’t believe the property industry is ready to migrate to the metaverse en masse just yet, I think we are at the verge of a breakthrough. My Twitter followers are right to identify the real estate sector as the first to combine digital and physical assets on a commercial scale.”

At present, NFTs, which perform a similar function to traditional certificates of authentication, are typically used in conjunction with digital assets. Due to their ‘non-fungible’ nature, they cannot be swapped for an equivalent token or tokens, meaning each NFT is unique.

During recent years, however, the number of uses for NFTs has grown significantly, with applications ranging from the ownership of digital assets and the protection of artists’ work to real-world activities.

“Today, NFTs are most commonly tied to virtual art and collectables, but there are several examples wherein digital tokens have been deployed in tandem with physical assets,” said Sajwani. “We have already witnessed this in the real estate sector, with TechCrunch founder Michael Arrington selling his Kiev apartment as part of the world’s first NFT property auction.

“One advantage for the property market is that royalties can be built into these tokens, meaning they have the potential to be used alongside Real Estate Regulatory Authority (RERA) title deeds, or for the automatic collection of levies such as the 4% Dubai Land Department (DLD) fee, for example.

“I have no doubt that traditional property deeds and mechanisms will continue to be used for many years to come, but I certainly see blockchain-enabled technology, such as NFTs, as the future of our industry,” he concluded.

Tags: Ali SajwaniDAMAC PropertiesNFTNFTsReal EstateSurvey
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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.

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Chief Marketing Officers Magazine (CMOs) is Egypt's first printed and digital publication in both Arabic and English for Marketing, Media and PR Professionals with news, articles and commentary on the industry.

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